Why ZMI exists
Preparation should reduce uncertainty—not disguise it.
Brad founded ZMI Research around a problem he experienced firsthand: traders have access to more information than ever, yet much of it arrives as prediction, opinion, or explanation after the outcome is already known.
ZMI begins somewhere different. It identifies the market-defined locations where meaningful decisions may occur, studies how price has historically behaved around those locations, and defines what current behavior would confirm acceptance, rejection, continuation, or failure.
Brad writes from the perspective of a trader and operator—not as someone claiming certainty about the market. His focus is turning research into a repeatable preparation process that helps self-directed traders know where to look, what evidence to require, and when a premise has failed.
Operating perspective
Structure, evidence, and accountability.
Before founding ZMI Research, Brad spent more than two decades building, leading, and improving businesses. His operating career emphasized disciplined execution, measurement, process design, and making decisions with incomplete information.
Those same principles shape ZMI: define the framework before the session, separate evidence from interpretation, document assumptions, and compare the published plan with what actually happened.
The objective is not to prove that a prediction was right. It is to make the reasoning visible and improve the quality of the next decision.
Coverage
Initial focus: the E-mini S&P 500.
ZMI’s initial work concentrates on ES futures, including overnight structure, prior-session reference levels, acceptance and rejection behavior, historical tendencies, and conditional paths between meaningful locations.
Brad leads ZMI’s editorial voice and the translation of research into practical market intelligence. Research claims remain subject to ZMI’s documented methodology, limitations, and review standards.